EXTERNAL COMMUNICATIONS
The big shiny object is not the same for everyone. Don’t get me wrong, some want the FOX News or CNNs of the world and we can, and have, definitely gone that route. For others, securing a feature in an industry publication or the local news outlet performs much better when thinking about the target market.
At JLevin Communications, our outreach strategy in partnership with our clients drives our media results, not the outlets necessarily with the greatest reach. Why? Because if being featured on the website with the highest unique viewers per month (communications spin by the way) does nothing for you except cause you additional heartache, which you don’t have time to deal with because you are a locally-owned and operated company that doesn’t utilize ecommerce and can’t ship your product and is now getting hundreds of calls a day from customers across the country, then why would we (the ones who are supposed to be your strategic advisors in this area) set you up for failure when you can’t now, and may not ever be able to, service these customers?
For some of our clients, the local news outlet and the industry publication garner the most impactful results from a business perspective. For others, it’s the big shiny object. Together, we figure that out.
EXTERNAL COMMUNICATIONS AT A GLANCE
RECENT COVERAGE
Below is just a glimpse of recent wins for our clients…all are big shiny objects because ALL are aligned with strategy and supportive of business goals and objectives.
