Getting the Word Out: Sharing Your Holiday Offer with Purpose
Holidays such as Veterans Day offer powerful opportunities for businesses to meaningfully connect with their audiences. These occasions carry deep emotional value, and approaching them with authenticity can make your message resonate far beyond a single day. Whether you’re offering a special discount, a donation match, or a community event, the key is to communicate with both gratitude and clarity.
Lead with Purpose
Before drafting your announcement, define why you’re giving back. For example, a Veterans Day offer shouldn’t simply say “thank you”…it should demonstrate it. Consider sharing the story behind your offer. Are you honoring a colleague, a family member, or local veterans in your community? Taking time to express that “why” helps audiences see your brand’s values in action.
A message with intention can turn a simple promotion into a memorable tribute that earns trust and loyalty.
Craft a Genuine Thank You Message
The tone matters as much as the offer itself. Skip overly polished marketing language and lean into sincerity. Use plain, heartfelt language that centers those being honored -veterans, first responders, or community heroes - rather than your business.
Consider including:
A short thank-you message from leadership
Team member participation stories showing your team’s support or involvement
Visuals that reflect authenticity, such as photos from a volunteer day or community event, instead of stock graphics
By framing your campaign around gratitude, not sales, you’ll naturally encourage stronger engagement and meaningful impressions.
Spread the Word Strategically
Once you’ve crafted a thoughtful message, the next step is visibility. Awareness requires consistency across channels and timing that ensures your message lands when people are most attuned to holiday content.
Social Media: Begin posting several days before the holiday, using relevant hashtags and visuals. Share a thank-you video or a team quote that reflects genuine appreciation.
Email Marketing: Send a concise message to your subscriber list, clearly outlining your offer and thank-you statement. Emphasize the sentiment first, then the incentive.
Website Spotlight: Feature a homepage banner or popup linking readers to a brief landing page about your recognition.
Community Outreach: Alert local media outlets or community groups about your initiative, especially if your business supports a veteran-focused nonprofit or sponsors an event.
In-Person Visibility: If your business has physical locations, consider posters or small tokens of appreciation that align with your theme.
Make It Last Beyond the Day
While the holiday itself may serve as the catalyst, lasting goodwill comes from sustained action. Follow up after the event or offer period with content highlighting results - how many people were reached, funds raised, or community moments shared. This transparency deepens credibility and encourages ongoing support.
Embracing holidays like Veterans Day isn’t about filling a marketing slot on your calendar. It’s about pausing to say thank you in a way that feels real, reaching out in gratitude, and letting your actions carry that message forward long after the celebration ends.
